The AW18 collection 'Feels Like Home'

The ALC Menswear AW18 Collection is inspired by the familiar, sensory overload experienced on the streets of Durban’s CBD; the feeling one gets standing on a street corner or walking down an arcade and seeing sign upon sign, interesting aromas and textures.

The simple construction and geometry of the popular checked shopping bag (AKA “khonza ekhaya”)  is referenced and reinterpreted through the voluminous avant-garde pieces designed for this season. We opted to take a more noticeable approach to branding, styled our pants with deep turn-ups and played with colour blocking as well as directional stripes and contrast binding. Overall there is a balance - be it upper volume with tapered bottoms, or lower volume with tailored tops.

The fabrics we chose for the collection range from plaids, Shweshwe, brushed twills and ticking to unbrushed fleece. Our seasonal colours were picked from hand-painted street signs, plastics, shop fronts in the CBD, and combining that with our brand palette of navy, shades of blue and natural, stone colours, with pops of deep reds, black, white and shades of green.

All runway photos take by SDR Photo at South African Menswear Week


Shop the Collection

ALC Menswear at the Space+MAN pop-up shop

You can already shop selected items from the ALC Menswear AW18 runway show at Now Showing, the Space’s new concept store in De Waterkant, Cape Town. ALC Menswear is inviting guests to celebrate our new pop-up  menswear rail at Now Showing. The event is on from 6pm - 8pm on Thursday 22 February 2018 at 109 Waterkant Street.

There will be ALC product giveaway treats and special offers running throughout the night, personalised styling and shopping services, and the opportunity to meet Amanda Laird Cherry and her team, all within a quirky, intimate setting.

The pop-up shop is open to the public daily, with weekly events happening until end-April 2018.

Enquiries: Sanri van Wyk

063 437 9195 / 021 461 3203


AW18 Collaborations

Simon & Mary x ALC Menswear Shweshwe Hats

We have worked together with Simon and Mary to create a range of Shweshwe caps and bucket hats for AW18. We have a close relationship with the brand, have been wanting to do something for a while, and this season was the perfect timing.

The Simon and Mary x ALC Menswear Shweshwe hats will be available exclusively at Space MAN and The Space and stores nationwide in Winter 2018.

#simonandmary  #ALCman #madeinjohannesburg

Converse x ALC Menswear Partnership

Converse is a brand that embodies the idea of street culture which is something we were inspired by this season.  Since its groundbreaking debut in 1974, there has been no branch of modern style that hasn’t been informed by the One Star shoe. Originally built for the basketball court, its boldness was later adopted and owned by the independents. Constantly reimagined by those on the fringes, it remains unstoppable. Some shoes get lost in history. The One Star shoe bends history toward it.


About ALC Menswear

ALC Menswear is an established designer labels born and made in South Africa, told through cloth & thread. The garments are ready-to-wear, designed and styled for a conscious individual. We create essentials with an element of eccentricity. Our collections range from minimal refined pieces through to avant-garde looks.


Business Highlights

Amanda Laird Cherry officially opened as an operational business in February of 1996 and began supplying the Durban Designer Emporium and other boutiques around South Africa.

Amanda co-founded The Space in 1999, currently extending to 10 outlets around South Africa. In November 2014, they branched out with the Space MAN ZA store; established to house exclusively menswear-focused brands including her own revived menswear label, ALC. Space Man ZA is now open at the Mall of Africa, The Zone in Rosebank, Gateway Theatre of Shopping and Pavilion Shopping Centre.

In September 2017, The Space opened their first out of mall experience, Now Showing in De Waterkant, which houses signature collections by Amanda Laird Cherry, ALC, Colleen Eitzen, Leigh Schubert, and other South African designers downstairs, and upstairs, a concept store which is reinvented every 6 - 8 weeks.


Critical Intention

The business is committed to promoting and sustaining jobs within the South African clothing industry.  For years, Amanda has worked with local crafters and skills-building organisations to collaborate on products that can be tangibly produced and sold.

The business model of The Space is that every designer supplying the store is required to produce their garments in South Africa.

“Support local for strategic sustainability.” - Amanda Cherry


Amanda Cherry

Amanda studied Clothing Design graduating from Technikon Natal in 1983. She worked in the studios of two boutique businesses before joining Instinct, a surf and sportswear brand. Instinct was produced in Southern Africa and sold all over the world; with the majority of sales in North America. She was appointed as Design Director and remained at Instinct for nearly 10 years.

The Durban Designer Collection (DDC) was the longest running fashion showcase in South Africa prior to the establishment of South African Fashion Week (SAFW). Amanda participated in the annual DDC shows on numerous occasions, now showing her seasonal ranges at SAFW and South African Menswear Week (SAMW).

Amanda has exhibited work at the London Fashion Week Expo and has presented on multiple occasions at the prestigious Design Indaba Conference and Expo in Cape Town.


Press and Media

Amanda has received high acclaim in the South African fashion industry. In 2006, she was awarded the Marie Claire (South Africa) Prix D’Excellence de la Mode Citation for Best Designer.

Some of her products were made and supplied to Liberty of London and featured in various magazines and websites, including WGSN.

The label has been featured in the following local and international publications: ELLE, TIME, Dazed and Confused, Marie Claire, Fairlady, Sarie, Rooi Rose, Grazia, Collezioni, Trace New York, Sunday Times Fashion Weekly, Sunday Tribune and Cosmopolitan.

In September 2016, Amanda was named a ‘Durban Fashion Legend’ and presented a prize for the Best Fashion Business by the (local) eThekwini Municipality in conjunction with the Durban Fashion Fair. In recent news, the business has been selected by the South African Department of Trade and Industry and the KZN Fashion Council to attend and showcase at Pure London SS17/18 in July 2017 as part of the South African pavillion.


Company Details


Social Media Handles:

Instagram: @alc_man





The Space & Space Man ZA:

Now Showing: 109 Waterkant Street, Cape Town

AKJP Collective: 73 Kloof Street, Cape Town



Tel: 031 – 312 2575




Address (by appointment only):

Studio 2A

39 Churchill Rd