Introducing SwiitchBeauty Prime Time Kit & Matte Bounce Powder

 SwiitchBeautyis thrilled to be releasing the latest in its makeup, tools and skincare offering. This year the brand strives to shatter innovation boundaries, by introducing products targeted at beauty enthusiasts with a need to remain on the beauty pulse.


First up in the roll out is the #PrimeTimeKit, a two- step exfoliating gel and matte balm. It creates theideal base for your fancied lippie application. . The prepping gel is applied first, left on for 60- 90 seconds then rubbed off in circular motions, to remove dead and flaking skin. Follow this up with the pre lipstick priming balm. Its lotion- like consistency hydrates minus the grease. A little really goes a long way here, and because the priming balm sinks into the lips speedily, it will not interfere with the lipstick formula. The balm however,does not replace a regular lip-hydrating palm.

Both products leave a smooth, soft and supple base for lip colour. Colour will look better, and last longer. The #PrimeTimeKit will retail at R99.95 for a limited introductory period.(24 February 2018-28 February 2018) Thereafter it will retail at R150.00


Second in line is the #MatteBounce powder. This is a no colour, mattifying, pore blurring and makeup setting powder. Considerable effort has gone into ensuring itdoes not cake/ chalk, and further that it neither gives flashback nor the dry feeling often associated with powder. Consider the super innovative mess- free packaging the cherry on top of an already well-iced cake.

#MatteBounce powder will also retail at R99.95 for a limited introductory period.(24 February 2018-28 February 2018) Thereafter it will retail at R150.00

Both the #PrimeTimeKit and the #MatteBounce powder will be available online at, as of Saturday 24 February 2018.



About SwiitchBeauty & Founder:

Founded by entrepreneurial maverick Rabia Ghoor, she has been dubbed SA’s Kylie Jenner by Business Liveonline. The brand is run by a “BabeTeam” who believe in creating high quality, affordable and cruelty free products, thatactually do what they say they are going to do.

Boasting a niche product offering of makeup, tools and skincare products, SwiitchBeauty lives in the Capital City, is sold online and ships to all 9 provinces throughout the country. “I wanted to start a brand that wasn’t a hit or miss. A brand that was universally flattering," Ghoor says.

The self- professed makeup addict conceptualized SwiitchBeautyin 2014 as a 10th grader, in a 4 square metrearea within her bedroom. Inspired by the international beauty reviews she consumeddaily on YouTube, Rabia was moved to remedy her observation of a very limited locally produced makeup product offering.

An even greater motivating factor was the need to develop and provide affordable product that in no way compromised on quality.

The brand has amassed popularity withand remains relevant tomillennials who appreciate its ethos, namely:affordability, quality,woman empowerment, continuous customer consideration and engagement, innovation as well as a deliberate integration of pop culture references.

A company called Beyond the Lemonade Stand, which mentors "teenpreneurs", gave Ghoor her first big break as a speaker, at a Gibs Business School summit.

The powerhouse operates out of her headquarters in Laudium, Pretoria where she manages a four-person team.

Rabia is involved in the entire process — working with manufacturers, researching the latest trends and creatingexciting packaging and names from the tongue-in-cheek "Glowgasm" palette to the "Slays for Days" palette. Every product is “put to the test”by professional makeup artists and industry tastemakers,before being placedon sale online.

Instagram handle: @swiitchbeauty

Head office: 079 305 8026;