ALC Menswear SS19 at SAMW

Image by  SDR Photo

Image by SDR Photo

Spring Summer 2019 Rationale

Our summer collection presents a surreal and playful picture of our feelings when near the ocean; one’s first steps onto the sand, getting into the water and floating on your back behind the breaking waves. 

The range balances accessible and avant-garde pieces. Some garments are disproportionate, familiar but set in an unfamiliar way. Colourful and bright sunset tones are pared down with natural tones of the sand and the sky. There is a textural overload from base cloth to print to finishes. We wanted some of the garments to represent the process of making clothes, as seen in the rough and raw finishes; as if the garment is still being realised.

The styling is a hybrid mix of sport utility with nostalgic references, rooted in South African culture, fused with a Japanese aesthetic.


Ramp Images

We revealed our new collection on Friday 6 July at South African Menswear Week in Cape Town. Garments are available to source on request. All Ramp photos by SDR Photo


Partnership with Ronel Jordan


Ronel Jordaan’s nature-inspired Rock Cushions created the set for our ramp show. Through the medium of felted wool, her original designs playfully and eloquently echo organic forms and textures. These elements infuse a home with the comforting serenity, purity and beauty of the outdoors. In a conscious effort to alleviate unemployment among women living in the city townships, the company is dedicated to transference of skills, eco-friendly processes and celebration of respect for the environment. 

021 276 1956









About ALC Menswear

Image by Roger Jardine

Image by Roger Jardine

ALC is an established designer labels born and made in South Africa, told through cloth & thread. The garments are ready-to-wear, designed and styled for a conscious individual. We create essentials with an element of eccentricity. Our collections range from minimal refined pieces through to avant-garde looks.


Business Highlights

Amanda Laird Cherry officially opened as an operational business in February of 1996 and began supplying the Durban Designer Emporium and other boutiques around South Africa. 

Amanda co-founded The Space in 1999, currently extending to 10 outlets around South Africa.

In November 2014, they branched out with the Space MAN ZA store; established to house exclusively menswear-focused brands including her own revived menswear label, ALC. Space Man ZA is now open at the Mall of Africa, The Zone in Rosebank, Gateway Theatre of Shopping and Pavilion Shopping Centre.

In September 2017, The Space opened their first out of mall experience, Now Showing in De Waterkant, which houses signature collections by Amanda Laird Cherry, ALC, Colleen Eitzen, Leigh Schubert, and other South African designers downstairs, and upstairs, a concept store which is reinvented every 6 - 8 weeks.


Critical Intention

The business is committed to promoting and sustaining jobs within the South African clothing industry. 

For years, Amanda has worked with local crafters and skills-building organisations to collaborate on products that can be tangibly produced and sold. The business model of The Space is that every designer supplying the store is required to produce their garments in South Africa. 

“Support local for strategic sustainability.” - Amanda Cherry


Image by Roger Jardine

Image by Roger Jardine

About Amanda

Amanda studied Clothing Design graduating from Technikon Natal in 1983. She worked in the studios of two boutique businesses before joining Instinct, a surf and sportswear brand. 

Instinct was produced in Southern Africa and sold all over the world; with the majority of sales in North America. She was appointed as Design Director and remained at Instinct for nearly 10 years. 

The Durban Designer Collection (DDC) was the longest running fashion showcase in South Africa prior to the establishment of South African Fashion Week (SAFW). Amanda participated in the annual DDC shows on numerous occasions, now showing her seasonal ranges at SAFW and South African Menswear Week (SAMW).

Amanda has exhibited work at the London Fashion Week Expo and has presented on multiple occasions at the prestigious Design Indaba Conference and Expo in Cape Town.


Press & Media

Amanda has received high acclaim in the South African fashion industry. In 2006, she was awarded the Marie Claire (South Africa) Prix D’Excellence de la Mode Citation for Best Designer.

Some of her products were made and supplied to Liberty of London and featured in various magazines and websites, including WGSN. 

In September 2016, the 20th anniversary of the business, Amanda was named a ‘Durban Fashion Legend’ and presented a prize for the Best Fashion Business by the (local) eThekwini Municipality in conjunction with the Durban Fashion Fair. The business was selected by the South African Department of Trade and Industry and the KZN Fashion Council to attend and showcase at Pure London SS17/18 in July 2017 as part of the South African pavillion.

The label has been featured in the following local and international publications: 10and5, A Fashion Friend, Bizcommunity, BLQ Magazine, Bubblegumclub, Conte Magazine, Dazed and Confused, Editeur Plus, ELLE, FGUK, GQ & GQ Style, Men’s Health, The Edit MAN, The Lake, The Thread, The Way of Us, South African Fashion Handbook, Slow Magazine, Sunday Times & Sunday Times Fashion Weekly, Sunday Tribune, TIME, Times LIVE, Vogue Italia & Wanted Magazine


Company Details

Follow ALC Menswear

Instagram: @alc_man

Facebook: @ALC.Menswear




The Space & Space Man ZA:

Now Showing: 109 Waterkant Street, Cape Town

Shop Collective (prev. AKJP): 73 Kloof Street, Cape Town



Tel: 031 – 312 2575


Media & Sourcing:



Address (by appointment only)

Studio 2A

39 Churchill Rd