AMANDA LAIRD CHERRY APPAREL - Press Release
Amanda Laird Cherry is showcasing the ladieswear Spring Summer 17/18 collection at The Durban Fashion Fair on Thursday 24 August at the International Convention Centre (ICC) Durban (Hall 5). The show time is 19h30.
Tickets available via Webtickets.
About the Label
Amanda Laird Cherry is an established designer label born and made in Durban, South Africa, told through cloth & thread. The garments are ready-to-wear, designed and styled for a conscious individual. The label creates designer essentials with an element of eccentricity, which extend to become more refined and avant-garde pieces.
Amanda studied Clothing Design graduating from Technikon Natal in 1983. She worked in the studios of two boutique businesses before joining Instinct, a surf and sportswear brand. Instinct was produced in Southern Africa and sold all over the world; with the majority of sales in North America. She was appointed as Design Director and remained at Instinct for nearly 10 years.
The Durban Designer Collection (DDC) was the longest running fashion showcase in South Africa prior to the establishment of South African Fashion Week (SAFW). Amanda participated in the annual DDC shows on numerous occasions, now showing her seasonal ranges at Durban Fashion Fair and South African Menswear Week (SAMW). Amanda has exhibited work at the London Fashion Week Expo and has presented on multiple occasions at the prestigious Design Indaba Conference and Expo in Cape Town.
South African Menswear Week Ramp Photos
The Space is launching a new concept store, Now Showing, in De Waterkant Street, Cape Town. Look out for our Spring Summer ‘17 capsule alongside ALC Menswear, Colleen Eitzen Designs and Leigh Schubert. Doors open 1 September.
Amanda Laird Cherry officially opened as an operational business in February of 1996 and began supplying the Durban Designer Emporium and other boutiques around South Africa. Amanda co-founded The Space in 1999, currently extending to 10 outlets around South Africa. In November 2014, they branched out with the Space MAN ZA store; established to house exclusively menswear-focused brands including her own revived menswear label, ALC. Space Man ZA is open at the Mall of Africa, The Zone in Rosebank, Gateway Theatre of Shopping and Pavilion Shopping Centre.
Press and Media
In September 2016, Amanda was named a ‘Durban Fashion Legend’ and presented a prize for the Best Fashion Business by the (local) eThekwini Municipality in conjunction with the Durban Fashion Fair.
In recent news, the business has been selected by the South African Department of Trade and Industry and the KZN Fashion Council to attend and showcase at Pure London SS17/18 in July 2017 as part of the South African pavillion.
Amanda has received high acclaim in the South African fashion industry. In 2006, she was awarded the Marie Claire (South Africa) Prix D’Excellence de la Mode Citation for Best Designer. Some of her products were made and supplied to Liberty of London and featured in various magazines and websites, including WGSN. The label has been featured in the following local and international publications: ELLE, TIME, Dazed and Confused, Marie Claire, Fairlady, Sarie, Rooi Rose, Grazia, Collezioni, Trace New York, Sunday Times Fashion Weekly, Sunday Tribune and Cosmopolitan.
Instagram: @alc_woman and @alc_man
Facebook: alcwoman and ALCMENSWEAR
Tel: 031 – 3122575
Tel: 031 – 3122564
Address (by appointment only)
39 Churchill Rd
The Space & Space Man ZA: www.thespace.co.za