AMANDA LAIRD CHERRY - SAFW SPRING SUMMER 2019 PRESS KIT
Amanda Laird Cherry's Spring Summer 2019 collection was inspired by celebrating uniqueness and reflection. This season they looked within; diving into their extensive archive and creating a collection of things they love making. What we observed was a mixture of classic and traditional elements which are iconic to the brand, accentuated by contemporary and alternate updates.
Their primary colour story presents a palette of White, Rust, Hunters Green, Mint, shades of Blue, Pink and Beige, accented with shades of Black and Navy. They used their perennial favourite, 100% cotton original Shweshwe cloth, as well as luxurious and eco-conscious 100% tencel, cotton dobbys and various striped fabrics, both printed and yarn dyed.
The silhouettes in this collection range from accessible to avant-garde and are spontaneous and layered in a way that feels complex, but with a minimal finish that balances decorative and functional elements. All of the looks are styled as full matching sets using colour and fabric.
Ultimately the feeling they want to create with the collection is a sense of familiarity, injected with the freshness and relevance of what is happening globally in these exciting times.
“Those who think of clothing exclusively in terms of this season’s fashion are missing the point a little. The fabrics and the cuts we wear tell us about our society.” - Amanda Laird Cherry