Amanda Laird Cherry SS16: Celebrating 20 Years in Business! PRESS RELEASE

Amanda Laird Cherry is celebrating 20 years of the business in operation!

Amanda will be launching Spring Summer 2016 at the Durban Art Gallery on the 1st of September 2016, as part of the Durban Fashion Fair (DFF) program. An archive show presenting select pieces from Amanda’s previous ramp collections will open, followed by ALC (Menswear) and Amanda Laird Cherry (Ladieswear) respectively. The show starts at 10.00PM in Gallery 2.

A curated selection of Amanda’s archives will be showcased in the adjacent Gallery 1 for viewing. This will be open to the public from Friday 2 September 2016 - Sunday 11 September 2016. Amanda is hosting a walkabout of the archives at 10.00AM on Wednesday 7 September 2016 at the Durban Art Gallery. Amanda felt that there wasn’t a better way to celebrate the Durban-born brand than in the heart of our City.



 About Amanda Cherry

Amanda studied Clothing Design graduating from Technikon Natal in 1983. She worked in the studios of two boutique businesses before joining Instinct, a surf and sportswear brand. Instinct was produced in Southern Africa and sold all over the world; with the majority of sales in North America. She was appointed as Design Director and remained at Instinct for nearly 10 years.

The Durban Designer Collection (DDC) was the longest running fashion showcase in South Africa prior to the establishment of South African Fashion Week (SAFW). Amanda participated in the annual DDC shows on numerous occasions, now showing her seasonal ranges at SAFW and South African Menswear Week (SAMW). Amanda has exhibited work at the London Fashion Week Expo and has presented on multiple occasions at the prestigious Design Indaba Conference and Expo in Cape Town.

The SS16 Collection

Over the past 20 years, Amanda has told stories which have shared her innate love for South Africa, with a consistent theme of esteeming and fusing its cultures in her ranges. Often, she has mixed this in with a Japanese influence. The Spring/Summer 2016 collection celebrates this by looking at the brand’s birthplace, Durban, as the subject. The garments and prints draw reference from Durban’s mid-century CBD and modern beachfront architecture, the organic rolling shapes of the ocean and the angular graphics found in traditional Zulu craft.

Amanda’s Archive

Amanda is both an artist and a storyteller; telling personal and political stories with cloth and thread, much in the same way that cultures have done all over the world even before the construction of the first needle. The archives on display are more than simply pieces of clothing. They are conceptual and mediated; rooted in aspects of South African culture.

Business Highlights

Amanda Laird Cherry officially opened as an operational business in February of 1996 and began supplying the Durban Designer Emporium and other boutiques around South Africa. Amanda co-founded The Space in 1999, currently extending to 8 outlets around South Africa. In November 2014, they branched out with the Space Man ZA store; established to house exclusively menswear-focused brands including her own revived menswear label, ALC. Space Man ZA is now open at the Mall of Africa, The Zone in Rosebank, Gateway Theatre of Shopping and Pavilion Shopping Centre.

Critical Intention

The business is committed to promoting and sustaining jobs within the South African clothing industry. For years, Amanda has worked with local crafters and skills-building organisations to collaborate on products that can be tangibly produced and sold. The business model of The Space is that every designer supplying the store is required to produce their garments in South Africa.

“Support local for strategic sustainability.” - Amanda Cherry

Press & Media

Amanda has received high acclaim in the South African fashion industry. In 2006, she was awarded the Marie Claire (South Africa) Prix D’Excellence de la Mode Citation for Best Designer. Some of her products were made and supplied to Liberty of London and featured in various magazines and websites, including WGSN. The label has been featured in the following local and international publications: ELLE, TIME, Dazed and Confused, Marie Claire, Fairlady, Sarie, Rooi Rose, Grazia, Collezioni, Trace New York, Sunday Times Fashion Weekly, Sunday Tribune and Cosmopolitan.

Contact Details

Telephone: +27 31 312 2575 / +27 86 011 0339



Social Media

Menswear Facebook: ALC.Menswear

Instagram: @alc_man


Ladieswear Facebook: Amanda Laird Cherry Apparel

Instagram: @alc_woman




The Space & Space Man ZA:

AKJP Collective: 73 Kloof Street, Cape Town

The Show Space: 186 Bree Street, Cape Town