Granadilla Swim - Cape Town based men's swimwear brand
Meet Josh and Adam. They know what you did last summer… Would you like to know what they did? They founded a swimwear company called Granadilla. They digitally print original designs on raw white quick-dry fabric. Next, they whip up a killer pair of limited edition men’s swimwear. Designed and made in South Africa.
Josh and Adam are passionate about South Africa. They are Passionate about the many cultures, ethnicities, and nationalities that exist here. Passionate about the beautiful beaches, oceans and mountains. They are also aware of the privilege of their opportunities as well as defining South Africa by its beaches and oceans conveys exactly how privileged they are.
Ambition of Granadilla
“We aim to manufacture a world-class pair of swim trunks made by South Africans, in South Africa. We will ensure that in the process of making our products; we empower, enable and uplift young South African entrepreneurs and creatives. It is our mission to let our products and designs embody the environment in which they are created, and to make a meaningful contribution to building and reinvigorating the South African economy.” - Granadilla
The Cape Town ice-cream sellers are legendary. They are the reason this brand exists. Ever since they can remember, the rattle of “a LOLLY to make you JOLLY, JIVE to stay ALIVE” has been part of what makes Cape Town so quintessentially Cape Town. For those of you who are not locals, let them explain this all a bit better.
“When you come down to one of Cape Town’s poster beaches, Clifton, you can expect to hear a sequence of brilliantly curated one-liners from the local ice cream sellers. These guys are not just entrepreneur extroaidnairs, they are lyrical geniuses - and they are guys you buy your ice creams from on a hot summer day.”
“They embody so much of that Cape Town is to us. So without trying to undermine their business model, we attempted to direct it and come up with a few efficiencies to help make their days a little easier. This is our way of giving back: we call it a hand-up, not a handout. We found out that these guys all travel separately to the beach every day from some distance away. The obvious efficiency would be to create a lift scheme for them. We partnered up with one of the guys who already a big enough van to transport eight of the guys to the beach each day. With a little R&M to his truck, we got the lift scheme going - each seller contributing only a fraction of what they were previously spending on gas.”
They also decided that these guys needed to be unified, and so they developed the Clifton Edition Shorts especially for them.
“We owe so much of our passion and inspiration to the sellers and as such, we have committed to working with them in the future on many more activations and ventures to make our product authentic and to just make their lives just a little bit easier. We salute you!”
Cape Town based men's swimwear brand. Limited edition. Free delivery to anywhere in SA. Visit their STORE.