MINI Scouting Menswear collection debuts at South African Fashion Week
Midrand. MINI South Africa and South African Fashion Week (SAFW) showcased their debut tonight at the 2018 Spring/Summer collection at a striking new venue on Sandton City's rooftop.
Earlier this year, MINI joined forces with SAFW to showcase MINI Scouting Menswear, in association with GQ Magazine. The competition, previously known as SAFW Scouting Menswear, is in line with the global MINI FASHION strategy that has seen the brand open itself to new ideas and areas of business.
In its element
The competition closed for entries in February, but was open to fashion designers intent on establishing their brands within the South African fashion industry.
"Since its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion. That will not change," said Thilosh Moodally, Head of MINI South Africa. "We want to support upcoming talent through the MINI Scouting Menswear competition, as well as celebrate bold, new statements within South Africa's men's fashion scene. We congratulate all the designers who supported this proud initiative.
"Inspired by its natural habitat – the city – MINI's line-up includes the hatchback (three- and five-door), Convertible, Clubman and Countryman. This partnership again shows MINI raise the bar for a top-class design experience that now extends beyond the vehicles," Moodally concluded.
Congratulations to Sandile Mlambo designer of Kumkani Bespoke the 2018 winner of the MINI Scouting Menswear, who brought the African Warrior to life on the SAFW Runway.
Kumkani Bespoke, will be given the opportunity to showcase his collection at 2019 SAFW Autumn/Winter collection (scheduled for October 2018), as well as an all-expenses paid trip to Pitti Immagine Uomo in Florence, Italy. Pitti Immagine is a fashion-centric show held annually in Italy. The Pitti Uomo fair, meanwhile, focuses exclusively on men's fashion and has taken place in Florence twice a year since 1972. Both events promote young, aspiring and sometimes unconventional fashion labels.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world's leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.