“Not Just a Comb”, at GUILD Store
Multi-disciplinary designer, Hamzeh Alfarahneh is excited to announce his latest collaboration with Africa’s leading design platform, GUILD Store, entitled Not Just a Comb.
In this project, Alfarahneh offers an upgrade to a rather dull and often neglected object in a series of prefabricated ductile combs. Varied in techniques, the combs combine elements from the Arts and Craft movement and come in an array of playful colours.
All fabrications are handmade and each is one-of-a-kind. The combs come in variety of shapes including the iconic African rake, wide tooth and styling comb.
Some of the combs have been fabricated with the help of the delicate hands of Monkey Biz beaders. Monkey Biz is an economic upliftment project dedicated to reviving the traditional craft of African beadwork and empowering women to become financially independent.
“The project tells a story beyond the utility of the combs, hence the title. The combs are merely an object of decorative design,” Alfarahneh explains. “They are very accessible and add an element of fun to any space”.
Not Just a Comb is available at GUILD Store at V&A’s waterfront Silos district. Prices start from R350.
About Hamzeh Alfarahneh:
Hamzeh Alfarahneh is a Jordanian multi-disciplinary designer, based in Cape Town, South Africa. In 2016 Alfarahneh launched his concept brand BLAC that produces high-end, limited edition accessories and bags, made exquisitely by third generation leather craftsmen in Africa. Moreover, Alfarahneh is the creative director for South African swimwear brand Granadilla and also consults in fashion, lifestyle, and design industries.
For more info:
Hamzeh’s Instagram: @farahneh
BLAC: shopblac.com | Instagram: @blacprboy
Granadilla: granadillaswim.com | Instagram: @granadillaswim
For any inquiries please contact Lara Bosman: firstname.lastname@example.org
About GUILD Store:
GUILD Store presents a fresh and intriguing collection of limited-edition product developed from the surface designs of selected visionary voices, a wide assortment of items from the most interesting artisans in Africa and a selection of international design goods. GUILD Store is an ever-evolving showcase of cutting-edge fashion, jewellery, accessories, stationery, books, gifting, ceramics, tech and kids product.
For more info: theguildgroup.co.za