"The Simple Guy" Fashion Blogger - Jody V Ford

By day he is known as Mr. Ford, a grade 6 English language teacher, who is also attempting to complete his Master’s Degree in Education. By night and the weekends he regains his first name, Jody V Ford, a simple guy who loves Cape Town and likes dressing up as long as it doesn’t take up too much time. This is the premise for both his blog and Instagram pages. The fact that he loves looking good but just doesn’t have the time or energy to do so has lead him and his blog to this point.

We asked Jody V Ford his views on being a Fashion Blogger

  1. Describe how did you first get into blogging?

I always felt like I had something to say, I just didn’t know what it was. When blogging first became mainstream, about 10 years ago, I started writing anything as long as I could get my voice out there. Most of what I was writing was utter nonsense, comments on political figures and the odd poem. As long as my voice was getting out there, I felt a sense of contempt and peace.

Jodyvford.com as it is today, well that’s less than a year old. After trying and trying to find what it was that I wanted to say it hit me, I am a simple guy who likes clothes and loves the city I live in. And now that’s what I blog about. It’s taken about 10 years of persistence to get my blogging where it is today.

  1. Can you tell us some of your strengths that really helped you in blogging?

Persistence and stubbornness and that nagging voice inside which refused to be silenced. It was the intrinsic need to be heard, I think all bloggers have this. We want to be heard, no matter how big or small the audience. And of course you need to know who you are, it took me 10 years, but now my greatest strength lies in the fact that I have my own point of view and the ability to express it.

  1. How would you describe your blogging style?

Simple, no frills or fancies. Just content in its purest form.

  1. How do you manage time to run your blog efficiently?

The best is to set yourself a target or goal, keep it simple. For example one post a week…whatever happens, as long as in that week you post something (good of course) you’ve reached your target. Then you start specifying your target…one post every Sunday, and so on. And eventually, you’ll have your own system which works for you. This is how it’s done.

  1. Who has impacted you most in blogging and how?

Amanda Shadforth she runs the blog oraclefox.com. Most people will know her from the E entertainment show ‘Fashion Bloggers’. She started out with a simple blog about things that she liked and now she runs a social media empire with more than 1 million followers on the respective platforms.

If there were any blogging story that I would love to have as my own it would be hers. As she states ‘from small things great things grow’.

  1. Where would you like to be in blogging five years from now?

Well, I had the dream of being featured on an online magazine’s blog, seems like I’ll need to find something new. Seriously, I see myself traveling the world, shooting in exotic and unheard of places. I’d love to have it be mainstream. To have jodyvford.com be not only a flourishing South African fashion blog but also to have it stand head and shoulders with some international blogs.

  1. Can you name some of your favourite bloggers and explain why they are your favourites?

My favourite has to be the Australian blogger Simon Hancock from the blog mrsimonhancock.com. His posts are brilliant and cool (do people still say cool). He has a way with words that makes you feel comfortable and like you too can live the lifestyle that he does.

Locally, Nadia Jaftha from the blog birdlineblog.com, again for the same reasons as with Simon Hancock. It’s the cool and effortless nature of her blog. She makes South Africa seem like the place to be and that is something I really admire about her.

  1. In the future where do, you hope your blog will take you?

Hopefully to be a respected and well-known member of the international blogging community.

  1. Who was your first style icon?

Johnny Depp. He just makes fashion seem so effortless and cool.

  1. Who takes the majority of your photos?

My good friend tripod and his cousin, Canon.

  1. What would you say that is the biggest challenge about fashion blogging?

A lot of people want to be fashion bloggers, it seems to be a coveted title to hold. The challenge with this is that many fail because they lack what took me and many others years to find, a point of view. A voice that is unique to you as the blogger. Without it, a blog will simply disappear into the thousands of blogs already in existence.

  1. How would you describe your personal style and is there a person who is a fashion inspiration to you?

My style mantra has always been first, keep it simple, don’t try to be fancy schmancy and secondly, always buy the things in the store that no one else wants and make a statement with these pieces. A simple statement is all you’ve got to do.

Johnny Depp, the things he has worn over the years always seem comfortable, always unique and always simple.

  1. What would you say that is the greatest satisfaction of being a fashion blogger? (Invitations to fashion events, interaction with people, gifts, etc.)

Interaction with people has to be the best. I remember one time I got recognized. I was in a mall in Cape Town and out of nowhere a guy walks past me and says my name. I wasn’t even taking note, later he messaged me on Instagram retelling the experience from his point of view. It’s been moments like this that satisfy me and let me know that what I’m doing is pretty cool.

 Follow him on Instagram